Emotes are short quotes that heroes can speak during a game. Each emote comes as a soundbite, and in a written form, displayed in a speech bubble next to the character's portrait. Emotes are the only form of communication possible between players during a game, aside from the friends chat function. Players can perform voluntary emotes by right-clicking on their hero's portrait and selecting the desired option.
Players can choose to prevent all voluntary emotes from their opponent by right-clicking their portrait and selecting the 'Squelch' option.
There are 27 different emote triggers in total. Each hero has their own unique emotes in response to each of these events.
There are two types of emote: voluntary and involuntary. Voluntary emotes are chosen by the player, by right-clicking your hero's portrait, and selecting the desired option. There are 6 voluntary emotes. Involuntary emotes are made by heroes automatically in response to certain events, and comprise the remaining 21 emotes.
- Well played
"Well played" is a general compliment to the opponent on their play, but is also used by players at the end of a match to mean "good game". Because of this, players may also use "well played" to say "goodbye". In addition, "well played" may refer to player skill, or simply to a lucky sequence of cards or events. The existence of these multiple possible meanings often leaves room for ambiguity, and can be especially confusing for newer players, who may mistake a polite "well played" at the conclusion of a game for sarcasm.
"Greetings" generates a (relatively) friendly greeting message. "Threaten" is sometimes used by players as a more dramatic or humorous form of greeting. "Greetings" is also sometimes used, often repeatedly, to express frustration with the time their opponent is taking to select their play. Such use can interfere with the player's play, and can be prevented using the Squelch feature.
"Oops", when uttered before the game actually starts, is sometimes used to convey disapproval of your starting hand.
For more information on emote etiquette and ambiguity, see Hearthstone etiquette.
- Error: Too many minions
- Error: Generic
- Error: Hand already full
- Error: Hero already attacked
- Error: Minion not ready
- Error: Minion exhausted
- Error: Not enough mana
- Error: Need a weapon
- Error: Can't play that card
- Error: Can't target stealthed minions
- Error: Not a valid target
- Error: Must attack taunt minion
- Almost out of cards
- Out of cards
- Opening remark
- Thinking 
- Thinking 
- Thinking 
- Running out of time
- At the start of each battle, each hero will make an opening remark. This may be the hero's "opening remark" emote, or their "threaten" emote.
- Emote events such as "thinking" may result in one of a number of possible emotes. The precise emote displayed for each player is determined by that player's computer, rather than by the server, so that duelling players may each hear a different version of the same emote.
The Squelch feature exists to allow players to prevent voluntary emotes from their opponent. Involuntary emotes are not prevented. Squelch may be used to prevent harassment, or simply to allow the player to focus on the game itself.
Squelch does not prevent players from activating emotes, but only prevents them from being displayed (visual and audio) for the other player. Squelched players do not receive any notification of being Squelched, and will still see and hear their own emotes, as well as those of their opponent (unless they have also been Squelched).
To Squelch an opponent, right-click on their portrait and select 'Squelch'. Squelched opponents can be Unsquelched by right-clicking their portrait and selecting 'Unsquelch'.
Emotes are the only direct communication possible for non-friends during a game. This relatively restrictive design has attracted significant discussion, with many players requesting the ability to communicate directly with their opponents. Blizzard currently have no plans to introduce text chat into Hearthstone.
The reasons behind the development of the emote system primarily involve minimising harassment and preventing "those really negative experiences". This was also important in terms of increasing the accessibility of the game, especially to players who were not used to the often aggressive environment of online gaming chat. However, players are still able to interact with each other, and even be "mean" to each other, but "sort of in a friendly way".
The system also increases the speed of gameplay, since players are not stopping to type to each other. It also allows players to express themselves in convenient sound-bites, making communication more of a "lightweight and quick experience", rather than an in-depth discussion during each game.
'Lucky' and 'Good Game' emotes were available in the game's alpha, but were removed due to being "used for evil more than good":
- "You know, we actually had a lucky emote in the game in our prototype and what ended up happening throughout our alpha testing was basically anytime your opponent did anything good you would emote “Lucky.” It felt really kinda bad because you felt you were making good plays and everything you did your opponent would go “Lucky, lucky, lucky” and you’d go “Come on! I just made a great play!” It was used for evil more than good. “Good game” we talked about as well, we even went so far as to record the audio good game emotes but we were really concerned with players preemptive gg’ing eachother because that feels bad. Players mostly use “Well Played” mostly for good game as well right now. We couldn’t come up with a way that let us have a good game emote and prevent players from using it in a negative way." - Ben Brode
The developers have stated that they plan to look at expanding and improving the game's emote system in the future.
- Unknown alpha or early beta patch: Emotes now cannot be used more often than once every few seconds.
- Dev Interview - Rating, Social, and Balance Issues; Innkeeper Invitational Spotlight #2
- Gnimsh, iHearthU.com (2014-02-07). Interview with Hearthstone Developers: Eric Dodds & Ben Brode.